Class Dates

08/21/2023 to 12/08/2023

Units

3.0

Delivered By

Online Asynchronous

Instructor(s)

Jaebeom Suh
(jsuh@ksu.edu)

Meeting Times

Meets by Appt

Meeting Location

Distance Education

Description:

Students will gain an understanding of econometric and statistical methods of analysis and their application to business problems. Through lectures and exercises, student will use software tools often used in business for data analysis. Students will also learn how to interpret and apply the results from the software in data analyses. Emphasis will be placed on the application of econometric and statistical methods of data analyses. Topics will include customer choice analysis, customer segmentation and targeting, customer lifetime value calculation, and forecasting.

• This class is only available in the Fall term.
• Stata will be utilized.
• On campus students must receive special permission to take this course. Please talk with your advisor who can assist you by contacting the relevant department head on your behalf.
• Class is an Applied Analytics Elective in the MS Data Analytics program

Permissions:

• Instructor Jaebeom Suh's permission is required after 08/28/2023.

Student Requirements:

• Computer meeting recommended requirements.

• Internet access

Prerequisites:

• MKTG 810 or 6 hours of Marketing

Enrollment Restrictions:

• DE only (Distance Education)