Class Dates
01/16/2024 to 05/03/2024
Delivered By
Online Asynchronous
Jaebeom Suh
Meeting Times
Meets by Appt
Meeting Location
Distance Education

Applied Marketing Analy

MKTG 880 - Class Number: 15761

Empirical and Quantitative Reasoning Social Sciences


Business Intelligence is a systematic approach to harnessing customer data and competitive information to drive strategic business decision making. This course deals with how to collect and analyze business data to enhance quality of decision making in modern enterprises. Unlike courses based on data mining (inductive approach), this course will be largely based on regression techniques (deductive approach). The course will be based on lectures, case analysis, and hands on exercises to make students comfortable with powerful computing tools used for data analysis. The cases and exercises will be bundled with data which will be used to apply concepts learned in class to real business situations.

  • This class is intended for students pursuing the Online Graduate Certificate in Data Analytics. On-campus students must receive permission from Graduate Program Specialist - Lynn Waugh in order to enroll.


  • Instructor Jaebeom Suh's permission is required after 01/23/2024.

Student Requirements:

  • Internet access

Enrollment Restrictions:

  • Graduate standing
  • DE only (Distance Education)

Enrollment Dates
10/23/2023 to 01/16/2024
Enrollment Limit

Credit/Tuition Options

Credit Option Hours

Enrollments received on or after the first day of class may be assessed a $65 special handling fee.

Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at