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Class Dates
08/21/2023 to 10/13/2023
Units
3.0
Delivered By
Online Asynchronous
Instructor(s)
Michael Krush
(mikekrush@ksu.edu)
Meeting Times
Meets by Appt
Meeting Location
Distance Education

Services Marketing

MKTG 546 - Class Number: 16695

Social Sciences

Description:

An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating and positioning a service in the marketplace, distributing, promoting and pricing services. An evaluation of marketing strategies from the perspective of a service firm.

Permissions:

  • Instructor Michael Krush's permission is required after 08/22/2023.

Student Requirements:

  • Internet access

Prerequisites:

  • MKTG 400

Enrollment Dates
03/20/2023 to 08/21/2023
Enrollment Limit
70

Credit/Tuition Options

Credit Option Hours

Enrollments received on or after the first day of class may be assessed a $65 special handling fee.


Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at k-state.edu/costs.