Global Campus Home Course Search Search Results International Marketing
Class Dates
10/16/2023 to 12/15/2023
Units
3.0
Delivered By
Online Asynchronous
Instructor(s)
J.J. Brotton
(jjbrotton@ksu.edu)
Meeting Times
Meets by Appt
Meeting Location
Distance Education

International Marketing

MKTG 544 - Class Number: 17141

Global Issues and Perspectives Social Sciences

Description:

This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in a global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix.

Permissions:

  • Instructor J.J. Brotton's permission is required after 10/17/2023.

Student Requirements:

  • Internet access

Prerequisites:

  • MKTG 400

Enrollment Dates
03/20/2023 to 10/16/2023
Enrollment Limit
25

Credit/Tuition Options

Credit Option Hours

Enrollments received on or after the first day of class may be assessed a $65 special handling fee.


Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at k-state.edu/costs.