- Class Dates
- 01/16/2024 to 05/03/2024
- Units
- 3.0
- Delivered By
- Online Asynchronous
- Instructor(s)
-
J.J. Brotton
(jjbrotton@ksu.edu) - Meeting Times
- Meets by Appt
- Meeting Location
- Distance Education
International Marketing
MKTG 544 - Class Number: 14520
Description:
This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in a global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix.
- Class is required for the Marketing Concentration in the General Business degree plan.
- Global Campus: Class restriction - On campus students must receive special permission to take this course. Please talk with your advisor who can assist you by contacting the relevant department head on your behalf.
Permissions:
- Instructor J.J. Brotton's permission is required after 01/23/2024.
Prerequisites:
- MKTG 400
Enrollment Restrictions:
- DE only (Distance Education)
- Enrollment Dates
- 10/23/2023 to 01/16/2024
- Enrollment Limit
- 25
Credit/Tuition Options
Enrollments received on or after the first day of class may be assessed a $65 special handling fee.
Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at k-state.edu/costs.