Class Dates
10/23/2023 to 12/08/2023
Delivered By
In Person
Guided Study
Swinder Janda
Meeting Times
Meets by Appt
Meeting Location
Barcelona Spain

Topics: Marketing in Europe

MKTG 496 - Class Number: 16850


This course is designed to: create awareness regarding the contemporary international marketing environment, and recent changes and developments in this environment; provide an understanding of how the international environment shapes strategic and tactical marketing decisions related to key marketing areas such as segmentation, positioning, product, price, promotion, and distribution; provide an international marketing related experiential learning opportunity via eleven-day travel to Barcelona and Rome. Students in this course will be exposed to the above topics via readings, online lectures, and class discussions. Thereafter, the course participants will embark upon a eleven-day trip to Barcelona and Rome during which they will be exposed to experiential learning opportunities pertaining to global marketing and business. Students will experience marketing mix strategies in two prominent European cultures (Spain and Italy), learn more about global marketing companies.

  • Application deadline: March 15, 2023. Information and application available at:
  • The course will begin on October 23, 2023 and end on December 8, 2023. The course will host pre-tour class meetings and a post-tour class meeting, dates, room number and time TBD. Participants will travel abroad on the study tour from November 16 to November 27, 2023.


  • Instructor Swinder Janda's permission is always required.

Student Requirements:

  • Contact Education Abroad at or 785-532-5990 for additional program information, including program fees and application process
  • Copy of your passport
  • International health insurance

Enrollment Dates
03/20/2023 to 10/23/2023
Enrollment Limit

Credit/Tuition Options

Credit Option Hours

Enrollments received on or after the first day of class may be assessed a $65 special handling fee.

Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at