Class Dates
12/26/2023 to 01/12/2024
Delivered By
Online Asynchronous
Rebecca Gould
Meeting Times
Meets by Appt
Meeting Location
Distance Education

Marketing Ethics

MKTG 496 - Class Number: 13810


This is an introductory course to ethical marketing practices in the U.S. and global economy. There is a brief introduction to business ethics, ethics within the marketing mix, ethics and the promotional mix and special topics in marketing ethics. It will include case studies to help build experience with real world domestic and global situations and increase critical thinking and problem-solving skills. Objectives: Upon successful completion of this course students will be able to: • Identify ethical issues in marketing • Utilize ethical thinking and behavior to achieve positive, rational and moral outcomes in business decisions • Develop problem solving skills through case study evaluation • Be familiar with aspects of an ethical marketing strategy • Have a general understanding of business ethics

  • <<< ONLINE COURSE >>>
  • January Intersession courses are listed in the Spring schedule in KSIS.


  • Instructor Rebecca Gould's permission is required after 12/27/2023.

Student Requirements:

  • Internet access

Enrollment Dates
10/23/2023 to 12/26/2023
Enrollment Limit

Credit/Tuition Options

Credit Option Hours

Enrollments received on or after the first day of class may be assessed a $65 special handling fee.

Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at