Global Campus Home Course Search Search Results Consumer Behavior
Class Dates
08/21/2023 to 10/13/2023
Units
3.0
Delivered By
Online Asynchronous
Instructor(s)
Janis Crow
(jcrow@ksu.edu)
Meeting Times
Meets by Appt
Meeting Location
Distance Education

Consumer Behavior

MKTG 450 - Class Number: 14527

Human Diversity within the U.S. Social Sciences

Description:

Consumer behavior is the study of the cognitive, affective, and behavioral factors that interact with social, cultural, and situational influences to guide decision making in the marketplace. The goals are to provide a conceptual understanding of consumer behavior, experience in applying consumer behavior concepts to marketing strategy, and knowledge of consumer research applications.

  • Class is required for the Marketing Concentration in the General Business degree plan.
  • Global Campus: Class restriction - On campus students must receive special permission to take this course. Please talk with your advisor who can assist you by contacting the relevant department head on your behalf.

Permissions:

  • Instructor Janis Crow's permission is required after 08/22/2023.

Student Requirements:

  • Internet access

Prerequisites:

  • MKTG 400

Enrollment Restrictions:

  • Junior standing
  • DE only (Distance Education)

Enrollment Dates
03/20/2023 to 08/21/2023
Enrollment Limit
24

Credit/Tuition Options

Credit Option Hours

Enrollments received on or after the first day of class may be assessed a $65 special handling fee.


Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at k-state.edu/costs.