Class Dates
01/16/2024 to 03/08/2024
Delivered By
Online Asynchronous
Janis Crow
Meeting Times
Meets by Appt
Meeting Location
Distance Education

Consumer Behavior

MKTG 450 - Class Number: 13683

Human Diversity within the U.S. Social Sciences


Consumer behavior is the study of the cognitive, affective, and behavioral factors that interact with social, cultural, and situational influences to guide decision making in the marketplace. The goals are to provide a conceptual understanding of consumer behavior, experience in applying consumer behavior concepts to marketing strategy, and knowledge of consumer research applications.

  • Class is required for the Marketing Concentration in the General Business degree plan.
  • Global Campus: Class restriction - On campus students must receive special permission to take this course. Please talk with your advisor who can assist you by contacting the relevant department head on your behalf.


  • Instructor Janis Crow's permission is required after 01/23/2024.

Student Requirements:

  • Internet access


  • MKTG 400

Enrollment Restrictions:

  • Junior standing
  • DE only (Distance Education)

Enrollment Dates
10/23/2023 to 01/16/2024
Enrollment Limit

Credit/Tuition Options

Credit Option Hours

Enrollments received on or after the first day of class may be assessed a $65 special handling fee.

Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at