Class Dates
12/26/2023 to 01/12/2024
Units
3.0
Delivered By
Online Asynchronous
Instructor(s)
Michael Krush
(mikekrush@ksu.edu)
Meeting Times
Meets by Appt
Meeting Location
Distance Education

Brand Marketing

MKTG 430 - Class Number: 14340

Social Sciences

Description:

Focuses on building and measuring brands as business strategy, as well as personal branding.

  • Digital textbook will be used: Strategic Brand Management book by Keller and Swaminathan. ISBN-13: 978-0-13-487800-3
  • January Intersession classes are listed in the Spring schedule in KSIS.
  • <<< Online course >>>

Permissions:

  • Instructor Michael Krush's permission is required after 12/27/2023.

Student Requirements:

  • Internet access

Prerequisites:

  • MKTG 400

Enrollment Dates
10/23/2023 to 12/26/2023
Enrollment Limit
82

Credit/Tuition Options

Credit Option Hours

Enrollments received on or after the first day of class may be assessed a $65 special handling fee.


Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at k-state.edu/costs.