Global Campus Home Course Search Search Results Introduction to Marketing
Class Dates
01/16/2024 to 03/08/2024
Units
3.0
Delivered By
Online Asynchronous
Instructor(s)
David Fallin
(dfallin@ksu.edu)
Meeting Times
Meets by Appt
Meeting Location
Distance Education

Introduction to Marketing

MKTG 400 - Class Number: 13681

Social Sciences

Description:

A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs.

  • First 8 week class
  • Global Campus: Class restriction - On campus students must receive special permission to take this course. Please talk with your advisor who can assist you by contacting the relevant department head on your behalf.
  • Permission required by Department of Marketing after 1/17/2023.

Permissions:

  • Instructor David Fallin's permission is required after 01/17/2024.

Student Requirements:

  • Internet access

Enrollment Restrictions:

  • Not open to on-campus Marketing majors
  • DE only (Distance Education)

Enrollment Dates
10/23/2023 to 01/16/2024
Enrollment Limit
30

Credit/Tuition Options

Credit Option Hours

Enrollments received on or after the first day of class may be assessed a $65 special handling fee.


Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at k-state.edu/costs.