Class Dates
01/16/2024 to 03/01/2024
Units
3.0
Delivered By
Online Asynchronous
Instructor(s)
Jana Thomas
(janamthomas@ksu.edu)
Meeting Times
Meets by Appt
Meeting Location
Distance Education

Social Media Strategy & Management

MC 370 - Class Number: 14670

Description:

Successful social media management requires more than just great photos and the use of trending hashtags. This course provides students with the knowledge, perspectives and skills required to develop social media programs that achieve organizational and business goals and objectives. Learn paid advertising strategies, create social media content that engages diverse audiences and track and evaluate program effectiveness. Students will earn an industry-recognized social media strategy certification and leave the course having built a strategic social media plan for a real-world business.

Permissions:

  • Instructor Jana Thomas's permission is required after 01/17/2024.

Student Requirements:

  • Internet access

Enrollment Dates
10/23/2023 to 01/16/2024
Enrollment Limit
65

Credit/Tuition Options

Credit Option Hours

Enrollments received on or after the first day of class may be assessed a $65 special handling fee.


Courses in Kansas State University’s new tuition and fees structure charge by program type — campus-based or online — versus by individual course delivery format. Tuition and fees rates are available at k-state.edu/costs.